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Keywords: The second order of business
Making an effort to search for keywords and keyword phrases that are relevant to your web site content is by far the single most important effort that you will undertake in preparing your web site for maximum internet exposure. You will hear the phrase: "content is king" pertaining to the ongoing argument of whether link popularity is more important than site content so let us put the argument to rest once and for all. Content that has an optimum relevant keyword density is king . . . period. Having said this however; link popularity runs a very close second in importance and must be considered in tandem with a website's content relevancy. It is also important to note that search engine spiders love fresh content and you can increase the number of times per month (indexing frequency) that they will visit your site by constantly updating your site content. Initially, you want to begin making yourself familiar with some of the keyword searching tools available for free on the internet. It is important to be realistic, highly searched keywords and keyword phrases have stiff competition with most having Pay Per Click bids on them. This means that someone is willing to pay sometimes up to a few dollars just to have someone click on their link. It is a safe bet that in the competition for these highly sought after keywords and keyword phrases that SEO professionals have optimized countless web pages in pursuit of the large amount of web traffic that they bring. Swimming amongst the sharks is no place for a new web author but don't dismay, there are ways to grab some of this web traffic for your own web site. Before pressing on, let us take a look at some free software and online utilities you will need to become familiar with. Following are a number of choices that can all be useful:
The utility you will find most useful at this stage is the free "Good Keywords" software program. For the time being enter the keywords that you feel are relevant to your web site into these utilities and pay close attention to the secondary terms or derivatives of these search terms. The point of this excercise is to begin developing a niche keyword strategy from these search term derivatives. To take these optimization efforts a step further, the day may come when you may need professional all in one software. There is an exceptional free version of website optimization software found here: Web CEO . . . once you get there, scroll down until you find the free version.
Derivatives and Niche Keywords:
Your focus at the outset should be on derivatives of the highly sought after keywords that are relevant to your web site. Instead of attempting to capture traffic from keywords and keyword phrases that have millions of web pages competing for them and that are searched thousands of times per month, think instead in smaller numbers. Look for related search terms that are searched a few hundred times per month, or "niche keywords" as they are referred to. To give you an example: the word "computer" has about 1.5 million search enquiries per month, while the derivative term "on site computer repair" has around 200 searches per month. Which search term is more likely to have less competition and therefore allow you to glean some free web traffic from it?
Applying Keyword Density to your web pages:
Each page of your site should be centered around a particular keyword or keyword phrase. This helps the search engines immensely in being able to determine if your site is relevant to the search term. There are various ways to achieve this but placing the chosen keyword or keyword phrase in all places that a search engine will look for it is the best underlying strategy. This includes: the page title, meta tags (coming up as a topic on the next page: Meta Tags), image alt tags and html link title tags but especially in the site content. Increasing your website's link popularity now becomes a complimentary strategy and has you establishing as many inbound links to each keyword optimized page using the chosen keyword phrase as a text link. Think about this for minute; a cleanly coded text link incorporating your chosen keywords and pointing at your now highly optimized web pages from higher ranked websites acts like rocket fuel towards your upwards search engine rankings. Have we driven the point home yet? Niche keywords and keyword phrases propel both of the two most important aspects of web site optimization in Content Relevance and Link Popularity. You can take this last statement to the bank and while we are at "the bank" let us talk about the advertising budget for your web site.
Keyword Domain Names:
The very best money you could ever spend on advertising your web site is the $10 per year it would cost you to purchase a domain name with a good keyword incorporated within it. If you can afford more than one domain name and you have found suitable niche keywords that will incorporate into a domain name, spend your web site advertising dollars here initially. I can demonstrate a classic case of this strategy. The author of this eBook report has proven this technique beyond a shadow of a doubt to be the very best advertising expenditure a web site owner could possibly make at the outset of establishing their web presence. Grabbing number one spot for a niche keyword phrase (taken from a highly searched derivative) on Google within 48 hours and then on Yahoo a day later. Number one spot for a search term used about 200 times per month. Due to the nature of the keyword phrase this is highly targeted traffic. 200 potential customers per month looking specifically for what I am selling and with this achieved within a few days. No other past advertising expenditure has come even close to this kind of performance. Most past advertising expenditures were a complete waste of money by comparison. You can test what I am saying by reading the article on the last page of this eBook report. The Discount Carbide Story a case history. The strategy itself is elaborated upon on Page Five of this eBook report: SEO Strategies Explained. This keyword phrase, incorporated into 2 domain names captured number one spot on the world's two largest search engines. . . . . . It took just 3 days in total to accomplish this.
 
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