Keyword rich content is vitally important when optimizing a website for the search engines but so too is a viable linking strategy and a number of other critical tasks. Keyword research should be the very first step in planning a website simply because the single most cost effective method for attaining good search engine placement is a good keyword pertinent to your website's business incorporated into the domain name. This reality makes keyword research the number one priority in developing a successful SEO strategy.
To test this premise enter the word "zebra" into the Google search engine, you will see that the number one spot is zebra.com. You will also notice that the search results after the number one spot mostly incorporate the word zebra into the domain name or URL. Now let us take a look at the list in the order that you are likely to do these tasks. .
1. Keyword research
2. Incorporating a keyword in the domain name (if possible)
3. Website construction tasks including the following: creating robots.txt and sitemap text files to be placed in the web root. The use of meta tags and if it is not possible to incorporate an important keyword into your domain name, consider using important keywords or keyword phrases in web page URLs whenever possible.
4. Be certain to keep keyword placement in mind while constructing your website. Things such as filling in all image alt and link title tags in your website code with keywords. H1 and H2 title tags are also important to utilize for keyword placement.
5. Review and edit your website text to be certain that it has good keyword density.
6. Develop and begin utilizing a good linking strategy.
Keep in mind that good coding practices while constructing your website are a given. We will look at each point in detail but first a couple of important resources to use for researching keywords:
Good Keywords is a free and very useful little software program that will be of enormous benefit as you begin your keyword research. This software program utilizes the keyword research tool offered by Google.com
HereThe venerable eBook report Classic SEO Strategies is now available online
Here. This eBook report attempts to encapsulate the ideas we will be expanding on in this thread.
